Troop 109 is ready for a rebrand. We've updated our web site recently and decided it was time to redo our logo. The previous logo has served us very well over the years. Scouts were given the choice between three logos – the existing one, a slightly modified version, and one that is different. Here is a side-by-side of the existing logo and the new one that will be implemented in the next month or so.
Explanation of Design
Scout Fleur-de-Lis in the background symbolizes Scouting as a foundation.
The overall shape of the Fleur-de-Lis (as well as the use of the gold and dark red) remain the same to honor the troop’s past.
Fleur-de-Lis is in Sedona Red representing Arizona.
Phoenix with an Eagle head represents the City of Phoenix (or Valley of the Sun in general) and the rank of Eagle.
Eagle’s head also references back to the Scouting emblem.
Eagle’s head is pointing to the right and up in reference to looking ahead into the future and having a confident, positive attitude.
Three logs on the bottom reflect the three points in the Fleur-de-Lis.
Logs and Phoenix flames represent the outings and campfires, which are an important time for members of the troop to bond and form meaningful relationships.
The flames' points combined with the three top points of the Fleur-de-Lis equal 12 representing the 12 points of the Scout Law.
The two stars come from the Scout emblem and represent Truth and Knowledge. These stars are also located above the flames as if in a night sky suggesting a Scout’s outdoor life.
The three logs (or points of the Fleur-de-Lis) stand for the three parts of the Scout Oath: duty to God and Country, Others and Self.
Subliminally, the logo reads (from left to right) - Boy Scouts of America - 109 - Phoenix - Arizona.